Wine Club


I’m pretty sure that whoever came up with the concept of the wine club also invented the time-share.  The feeling of the consumer is roughly the same:  A bit of buyer’s remorse followed by the realization that it’s the gift that keeps giving (and charging).

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Toward the end of a typical tasting at a winery comes the inevitable question:  To buy or not to buy?

For most, it depends on whether or not they actually liked the wine.  For some, it may come down to how much to buy (or how much they can afford to buy).  And for others it may come down to a simple cost-benefit analysis.

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I mentioned in a previous post that among the best ways to learn about wine is at the wineries themselves.  Naturally there are some potential barriers to maximizing your knowledge in this fashion – chief among them is access to a variety of wineries that might fit your needs.   Getting to most wineries usually involves a planned trip, with planned times and locations.  So unless you plan to spend a week or so in a particular area you have to be rather surgical with your plans.

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